I am Albert, I am an Economics and Econometrics undergraduate at University of Reading, and this is my blog!

Economic is part of our everyday life, it illustrates our behaviour under different market condition. Knowing how to sell is very important to our economy, without trading, our economy simply does not exist. Therefore here I put all the knowledge that I will and have learnt from behaviour economics, using it to understand people’s behaviour, and then applying it with persuasion skills in a good way to nudge people to adopt good behaviour, and to make our world more sustainable.


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